Fecify Google Seo结构化数据

为什么要向网页添加结构化数据？

添加结构化数据可让您获得对用户更有吸引力的搜索结果，并可能会鼓励用户与您的网站进行更多互动，这就是富媒体搜索结果。 以下是一些为网站实现了结构化数据的案例研究：

Rotten Tomatoes 为 10 万个独特网页添加了结构化数据。衡量结果表明，采用结构化数据的网页在点击率方面比不含结构化数据的网页高 25%。 Food Network 已将其 80% 的网页转换为启用搜索结果功能，结果访问量增加了 35%。 Rakuten 发现，用户在已实现结构化数据的网页上花费的时间是在不含结构化数据的网页上的 1.5 倍，且在包含搜索结果功能的 AMP 网页上的互动率是在不含相应功能的 AMP 网页上的 3.6 倍。 雀巢公司经过衡量发现，在搜索结果中显示为富媒体搜索结果的网页所获的点击率比不显示为富媒体搜索结果的网页高 82%。

关于google结构化数据文档：https://developers.google.com/search/docs/appearance/structured-data/sd-policies?hl=zh-cn

更多参看：https://zhuanlan.zhihu.com/p/597734997

在前台商城，商品详情页，查看浏览器的源代码（html），搜索：<script type="application/ld+json">,将会看到下面的代码

• @type为Product：代表是商品数据
• @type为VideoObject：代表是商品的视频，商品如果编辑了多个视频，那么将显示多个

<script type="application/ld+json">
[
    {
        "@context": "https:\/\/schema.org\/",
        "@type": "Product",
        "name": "321312 test google feed --- 321312 test google feed",
        "description": "321312 test google feed --- 321312 test google feed",
        "sku": "321312-11-1007172",
        "productID": 3217,
        "brand": {
            "@type": "Brand",
            "name": ""
        },
        "image": [
            "https:\/\/cdn12.fecmall.com\/product\/15\/image\/2024\/12\/01\/dcfba6699e9bc9a9e4948c100dfd644c.jpg",
            "https:\/\/cdn12.fecmall.com\/product\/15\/image\/2024\/12\/12\/a8aaf5cf0ab5a6ed2bf99b49e5a55503.png",
            "https:\/\/cdn12.fecmall.com\/product\/15\/image\/2024\/12\/03\/05050a1ab4913653515157a1d6a23107.png",
            "https:\/\/cdn12.fecmall.com\/product\/15\/image\/2024\/12\/03\/33d4207a35f9dd1ccfdec353334c8a8d.png",
            "https:\/\/cdn12.fecmall.com\/product\/15\/image\/2024\/12\/03\/eee484d4e5f68f16690d38dac725b720.png",
            "https:\/\/cdn12.fecmall.com\/product\/15\/image\/2024\/12\/03\/2ad3f8e1dc46d43dea42c305a0c99d8c.png"
        ],
        "mpn": 3217,
        "gtin": "",
        "offers": {
            "@type": "Offer",
            "priceValidUntil": "2025-01-10 07:15:28",
            "url": "https:\/\/diydomain.fecmall.cn\/products\/321312",
            "priceCurrency": "USD",
            "price": "88.00",
            "availability": "https:\/\/schema.org\/InStock",
            "itemCondition": "https:\/\/schema.org\/UsedCondition"
        }
    },
    {
        "@context": "https:\/\/schema.org\/",
        "@type": "VideoObject",
        "name": "321312 test google feed --- 321312 test google feed",
        "description": "321312 test google feed --- 321312 test google feed",
        "thumbnailUrl": "https:\/\/cdn12.fecmall.com\/product\/15\/image\/2024\/12\/01\/dcfba6699e9bc9a9e4948c100dfd644c.jpg",
        "uploadDate": "2025-01-10",
        "contentUrl": "https:\/\/cdn12.fecmall.com\/i\/video\/shanghai.mp4"
    },
    {
        "@context": "https:\/\/schema.org\/",
        "@type": "VideoObject",
        "name": "321312 test google feed --- 321312 test google feed",
        "description": "321312 test google feed --- 321312 test google feed",
        "thumbnailUrl": "https:\/\/cdn12.fecmall.com\/product\/15\/image\/2024\/12\/12\/a8aaf5cf0ab5a6ed2bf99b49e5a55503.png",
        "uploadDate": "2025-01-10",
        "contentUrl": "https:\/\/cdn12.fecmall.com\/play\/u\/2206786293671\/p\/1\/e\/6\/t\/1\/453995116363.mp4"
    },
    {
        "@context": "https:\/\/schema.org\/",
        "@type": "VideoObject",
        "name": "321312 test google feed --- 321312 test google feed",
        "description": "321312 test google feed --- 321312 test google feed",
        "thumbnailUrl": "https:\/\/cdn12.fecmall.com\/product\/15\/image\/2024\/12\/03\/05050a1ab4913653515157a1d6a23107.png",
        "uploadDate": "2025-01-10",
        "contentUrl": "https:\/\/cdn12.fecmall.com\/product\/15\/video\/2024\/04\/07\/a45cca11095c24140fb883e600f1a135.mp4"
    }
]
</script>

开启

商家端后台，进入插件，点击开启即可。（三个配置项开启即可）